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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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The Routledge Handbook of Tourism Experience Management and Marketing (Hardcover)
Loot Price: R6,474
Discovery Miles 64 740
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The Routledge Handbook of Tourism Experience Management and Marketing (Hardcover)
Series: Routledge International Handbooks
Expected to ship within 9 - 15 working days
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The Routledge Handbook of Tourism Experience Management and
Marketing offers a comprehensive and thorough inquiry into both
customary and emergent issues of tourism experience and
co-creation. Drawing together contributions from 83 authors from 28
countries with varied backgrounds and interdisciplinary interests,
the handbook highlights multiple representations and
interpretations of the theme. It also integrates a selection of
illustrative global case studies to effectively present its chapter
contents. Tourism experience drives the contemporary tourist's
behavior as they travel in pursuit of experiencing unique and
unusual destinations and activities. Creating a memorable and
enduring experience is therefore a prerequisite for the all tourism
business organizations irrespective of the nature of their products
or services. This handbook focuses on conceptualizing, designing,
staging, managing and marketing paradigms of tourism experiences
from both supply and demand perspectives. It sheds substantial
light on the contemporary theories, practices and future
developments in the arena of experiential tourism management and
marketing. Encompassing the latest thinking and research themes,
this will be an essential reference for upper-level students,
researchers, academics and industry practitioners of hospitality as
well as those of tourism, gastronomy, management, marketing,
consumer behavior, cultural studies, development studies and
international business, encouraging dialogue across disciplinary
boundaries.
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