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Books > Business & Economics > Business & management > Business competition
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Economic Value Added for Competitive Advantage - A Case of Indian Enterprises (Hardcover, Unabridged edition)
Loot Price: R2,268
Discovery Miles 22 680
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Economic Value Added for Competitive Advantage - A Case of Indian Enterprises (Hardcover, Unabridged edition)
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Economic Value Added (EVA (R)) has been a much discussed concept
that has assisted in the turnaround of a number of multinational
enterprises across the world. It is based upon the theory of
`economic profit' that enables companies to capture and create
wealth both for themselves and their stakeholders. The strategic
decisions of performance and posturing can be grounded upon gaining
competitive advantage through mapping economic profits. Existing
studies on competitive advantage primarily discuss the meaning,
definitions, and sources thereof. However, there are few
contributions that discuss how competitive advantage can be
measured specifically with respect to Indian companies. This book
bridges that gap and advocates that the EVA (R) can be used to
measure and establish the competitive advantage for Indian firms.
It is based upon an in-depth study of such companies to explore the
extent of use of EVA (R) in the top BT500 companies in India. It
shows that the companies that use EVA (R) have a distinct
competitive advantage over their competitors.
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