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The Case Study Companion - Teaching, Learning and Writing Business Case Studies (Hardcover)
Loot Price: R4,645
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The Case Study Companion - Teaching, Learning and Writing Business Case Studies (Hardcover)
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The Case Study method of teaching and learning, adopted by business
schools and management centres globally, provides an important
function in management education, but employing it effectively can
often be a challenge. This book provides practical insights, tools
and approaches for both case teaching and writing, drawing on
perspectives from expert practitioners around the world. This book
aims to critically examine different approaches to using case
studies in group-based, participant-centred learning environments,
exploring good practices for case teaching and learning. It
provides guidance for case writers on various approaches to
structuring case data, presentational formats, and the use of
technology in the construction of different types of cases. It also
demonstrates the use of the case method as a tool for assessment,
supporting students' own development of cases to showcase good
practice in organisations. The final section of this book showcases
some of the resources available, providing links and reviews of
additional material that can support future case teaching and
writing practice, including publication. The Case Study Companion
is designed for lecturers using cases within their teaching across
all management disciplines, as well as those training for
Professional Development and Management Education qualifications.
It will also be useful for postgraduate, MBA and Executive
Education students wanting to make the most of case studies in
their learning and assessments.
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