From Alpenbrau to Zima, this engaging book features more than 450
color photos of some of the most attractive beer signs ever created
and provides an in-depth look at this significant aspect of
advertising art. Included are early wood and cardboard signs,
animated, hanging, and wall-mounted signs, electric lanterns, and
clocks-all presented in alphabetical order according to brand of
beer. Special emphasis is given to electric, lighted, and animated
signs from 1950-1970, the Golden Era of beer signs. Captions
provide valuable information on dates, sizes, values,
manufacturers, and manufacturing techniques. A treat for
aficionados of breweriana and advertising alike!
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