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Technology Strategy for Managers and Entrepreneurs - Pearson New International Edition (Paperback, Pearson New International Edition) Loot Price: R2,516
Discovery Miles 25 160
Repayment Terms: R236 pm x 12*
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Technology Strategy for Managers and Entrepreneurs - Pearson New International Edition (Paperback, Pearson New International...

Technology Strategy for Managers and Entrepreneurs - Pearson New International Edition (Paperback, Pearson New International Edition)

Scott Shane

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Loot Price R2,516 Discovery Miles 25 160 | Repayment Terms: R236 pm x 12*

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For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: November 2013
First published: 2014
Authors: Scott Shane
Dimensions: 280 x 220 x 10mm (L x W x T)
Format: Paperback
Pages: 388
Edition: Pearson New International Edition
ISBN-13: 978-1-292-04032-5
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
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LSN: 1-292-04032-7
Barcode: 9781292040325

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