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Books > Business & Economics > Business & management > Management of specific areas

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Technology Strategy for Managers and Entrepreneurs - Pearson New International Edition (Paperback, Pearson New International Edition) Loot Price: R2,762

Discovery Miles 27 620

Repayment Terms: R259 pm x 12*

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Technology Strategy for Managers and Entrepreneurs - Pearson New International Edition (Paperback, Pearson New International...

Technology Strategy for Managers and Entrepreneurs - Pearson New International Edition (Paperback, Pearson New International Edition)

Scott Shane

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Loot Price R2,762 Discovery Miles 27 620 | Repayment Terms: R259 pm x 12*

Expected to ship within 12 - 19 working days

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For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2013
First published:	2014
Authors:	Scott Shane
Dimensions:	280 x 220 x 10mm (L x W x T)
Format:	Paperback
Pages:	388
Edition:	Pearson New International Edition
ISBN-13:	978-1-292-04032-5
Categories:	Books > Business & Economics > Business & management > Management of specific areas > General Promotions
LSN:	1-292-04032-7
Barcode:	9781292040325