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Multinational Firms in China - Entry Strategies, Competition, and Firm Performance (Paperback)
Loot Price: R1,044
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Multinational Firms in China - Entry Strategies, Competition, and Firm Performance (Paperback)
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As a consequence of aggressive competition, Chinese industries have
become increasingly consolidated. While the extent to which
emerging local firms can challenge well-established multinational
firms varies by industry, there are common characteristics of
'winners' within each firm type. A handful of multinational and
local firms emerged victorious by acquiring small, weak, and
regional players to become truly national players. During this
process, weaker multinational firms were crowded out of the market
by stronger multinationals as well as by emerging local
powerhouses. The successful local firms that survive competition in
China have global ambitions and venture into international markets,
challenging foreign multinational firms in the global marketplace.
This book examines how multinational firms grew their operations in
China and how successful local firms emerged from the restructuring
process, as well the competition between them, in the fierce
marketplace of China's economic reform. While anecdotal evidence on
this topic is widespread, there exists no comprehensive research.
This book seeks to address this gap by rooting its discussion in
the author's extensive and rigorous statistical analyses and
detailed case studies across five industries: consumer products,
beer, telecom, automobile, and steel.
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