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Scaling the Tail: Managing Profitable Growth in Emerging Markets (Hardcover, 1st ed. 2015) Loot Price: R1,752
Discovery Miles 17 520
Repayment Terms: R164 pm x 12*
You Save: R613 (26%)
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Scaling the Tail: Managing Profitable Growth in Emerging Markets (Hardcover, 1st ed. 2015): Seung-Ho Park, Gerardo R. Ungson,...

Scaling the Tail: Managing Profitable Growth in Emerging Markets (Hardcover, 1st ed. 2015)

Seung-Ho Park, Gerardo R. Ungson, Andrew Cosgrove

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List price R2,365 Loot Price R1,752 Discovery Miles 17 520 | Repayment Terms: R164 pm x 12* You Save R613 (26%)

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

General

Imprint: Palgrave Pivot
Country of origin: United Kingdom
Release date: August 2015
First published: 2015
Authors: Seung-Ho Park • Gerardo R. Ungson • Andrew Cosgrove
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 163
Edition: 1st ed. 2015
ISBN-13: 978-1-137-54353-0
Categories: Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
LSN: 1-137-54353-1
Barcode: 9781137543530

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