Practical Business Analytics Using SAS: A Hands-on Guide shows SAS
users and businesspeople how to analyze data effectively in
real-life business scenarios. The book begins with an introduction
to analytics, analytical tools, and SAS programming. The
authors-both SAS, statistics, analytics, and big data experts-first
show how SAS is used in business, and then how to get started
programming in SAS by importing data and learning how to manipulate
it. Besides illustrating SAS basic functions, you will see how each
function can be used to get the information you need to improve
business performance. Each chapter offers hands-on exercises drawn
from real business situations. The book then provides an overview
of statistics, as well as instruction on exploring data, preparing
it for analysis, and testing hypotheses. You will learn how to use
SAS to perform analytics and model using both basic and advanced
techniques like multiple regression, logistic regression, and time
series analysis, among other topics. The book concludes with a
chapter on analyzing big data. Illustrations from banking and other
industries make the principles and methods come to life. Readers
will find just enough theory to understand the practical examples
and case studies, which cover all industries. Written for a
corporate IT and programming audience that wants to upgrade skills
or enter the analytics field, this book includes: More than 200
examples and exercises, including code and datasets for practice.
Relevant examples for all industries. Case studies that show how to
use SAS analytics to identify opportunities, solve complicated
problems, and chart a course. Practical Business Analytics Using
SAS: A Hands-on Guide gives you the tools you need to gain insight
into the data at your fingertips, predict business conditions for
better planning, and make excellent decisions. Whether you are in
retail, finance, healthcare, manufacturing, government, or any
other industry, this book will help your organization increase
revenue, drive down costs, improve marketing, and satisfy customers
better than ever before.
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