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Electronic Hive Minds on Social Media - Emerging Research and Opportunities (Hardcover)
Loot Price: R5,720
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Electronic Hive Minds on Social Media - Emerging Research and Opportunities (Hardcover)
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Researchers have harnessed the flood of personal information and
opinions shared on social media platforms in a variety of ways.
People communicate not only what they imagine they are purposely
sharing but also unintentionally leak information, which allows
others to glimpse a sense of the subconscious and unconscious at a
macro level. Electronic Hive Minds on Social Media: Emerging
Research and Opportunities explores various research techniques to
profile the electronic hive mind around social topics as expressed
on various modalities of social media, from human, bot, and cyborg
social media accounts, and proposes new research methods for
harnessing public data from social media platforms. Highlighting
topics such as knowledge sharing, swarm intelligence, and social
psychology, this publication is designed for researchers, social
psychologists, practitioners, and students in marketing,
communications, mass media, and similar fields.
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