In this book, Sharda S. Nandram and Karel J. Samsom,
entrepreneurial researchers at Nyenrode Business University,
explore entrepreneurship through the lens of human behaviour. The
study presents personal stories of 60 entrepreneurs and
entrepreneurial executives, from CEOs to creative leaders in the
public sector. The book shows how mutually beneficial results can
occur when the pursuit of profit is balanced with the
interdependent needs of individuals, the community and the
planet.
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