This Little Kiddy Went to Market - The Corporate Capture of Childhood (Paperback)

Praise for Sharon Beder's previous book Global Spin: 'Sharon Beder has taken the taboo subjects of propaganda and censorship in free societies and exposed their insidious threat.' John Pilger 'Beder's analysis is comprehensive, steely and clinical. She lifts the lid on an elaborate tapestry of lies, deceit, intimidation and destruction.' Harold Pinter This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives. She presents an alarming picture of how a child's social development -- through education, health care and nutrition -- has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, Beder explains how businesses are taking control of more and more aspects of schooling, not only for profit but to erode state schooling and promote business values. Similarly, she shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

General

Imprint:	Pluto Press
Country of origin:	United Kingdom
Release date:	May 2009
First published:	May 2009
Authors:	Sharon Beder • Wendy Varney • Richard Gosden
Dimensions:	230 x 150 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	320
ISBN-13:	978-0-7453-2915-4
Categories:	Books > Business & Economics > Business & management > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Social sciences > Sociology, social studies > Social welfare & social services > Child welfare Promotions
LSN:	0-7453-2915-2
Barcode:	9780745329154

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!