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ComMODify - User Creativity at the Intersection of Commerce and Community (Hardcover, 1st ed. 2018)
Loot Price: R1,883
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ComMODify - User Creativity at the Intersection of Commerce and Community (Hardcover, 1st ed. 2018)
Series: Dynamics of Virtual Work
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This book critically analyses user-firm technology relationships
and socioeconomic structures at the crossroads of community and
commerce. It investigates businesses that let users participate in
platform development on the internet. An empirical study of the
online world Second Life is used as an early illustration of the
pivotal role of user participation in design, development and
sustainability of digital platforms. Van der Graaf sheds light on
aspects of the ongoing platformization of the internet and on new
norms and mechanisms for user participation which are linked to
values of creativity, community and labour. ComMODify makes clear
that robust theoretical and empirical investigation of the
integration of user participation into mainstream business models
and its implications for platform development is key to
understanding contemporary businesses like Facebook, that sustain
the internet of today. This book will be of interest to those
wanting to learn more about the socio-economic implications of user
participation associated with user-generated content, particularly
within the 3D software and game industry.
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