ComMODify - User Creativity at the Intersection of Commerce and Community (Hardcover, 1st ed. 2018)

This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet. An empirical study of the online world Second Life is used as an early illustration of the pivotal role of user participation in design, development and sustainability of digital platforms. Van der Graaf sheds light on aspects of the ongoing platformization of the internet and on new norms and mechanisms for user participation which are linked to values of creativity, community and labour. ComMODify makes clear that robust theoretical and empirical investigation of the integration of user participation into mainstream business models and its implications for platform development is key to understanding contemporary businesses like Facebook, that sustain the internet of today. This book will be of interest to those wanting to learn more about the socio-economic implications of user participation associated with user-generated content, particularly within the 3D software and game industry.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Dynamics of Virtual Work
Release date:	November 2017
First published:	2017
Authors:	Shenja Van Der Graaf
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	182
Edition:	1st ed. 2018
ISBN-13:	978-3-319-61499-1
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Promotions
LSN:	3-319-61499-1
Barcode:	9783319614991

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