In Group Psychology and the Analysis of the Ego, Freud explores
theories on group dynamics and how psycho-sociological forces shape
personality. He argues that an individual derives security from
being part of a group, what he terms 'the Herd Instinct.' However,
this feeling of belonging leads to a loss of the individual's
consciousness. Other topics covered include Being in Love,
Suggestion and Libido, and Identification.
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