This book investigates the preferences of young job seekers for
different aspects of corporate social responsibility (CSR) in
comparison to other non-CSR related employer attributes. It takes
into account the potential influence of cultural and socio-economic
variables and provides a differentiated global perspective. In its
first part the book gives an overview about the impact of CSR on
employer attractiveness and explains the factors that potentially
influence CSR preferences of young job seekers all over the world.
In a second part the research design is outlined and employer
related preferences of 4783 graduates and students coming from 22
countries across the globe are discussed. In the third part,
research results are presented for different cultural clusters. The
most important criteria for employer choice of respondents are
reflected against the socio-economic background and against the
characteristics of CSR of the countries in question. Finally, the
results are summarized and implications for global employer
branding are derived.
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