Routledge Handbook of Sports Marketing (Paperback)

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

General

Imprint:	Crc Press
Country of origin:	United States
Series:	Routledge International Handbooks
Release date:	December 2017
First published:	2016
Editors:	Simon Chadwick • Nicolas Chanavat • Michel Desbordes
Dimensions:	246 x 174 x 31mm (L x W x T)
Format:	Paperback
Pages:	424
ISBN-13:	978-0-8153-9486-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General
LSN:	0-8153-9486-1
Barcode:	9780815394860

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