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Adapting to Environmental Challenges - New Research in Strategy and International Business (Hardcover)
Loot Price: R2,934
Discovery Miles 29 340
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Adapting to Environmental Challenges - New Research in Strategy and International Business (Hardcover)
Series: Emerald Studies in Global Strategic Responsiveness
Expected to ship within 12 - 17 working days
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The global business environment is as turbulent as ever and
organizations must adapt to the changing conditions to survive and
persevere. Adapting To Environmental Challenges: New Research In
Strategy And International Business provides new promising insights
on the effects of middle management involvement in adaptive
strategy-making processes and applications of interactive control
systems in the pursuit of more durable corporate outcomes. The
empirical evidence suggests that responsible corporate behaviour
drives higher market-valuations of firms and the application of
green technologies is associated with more sustainable performance
outcomes. For international organizations that operate across a
multiplicity of cultural contexts, the ability to manage
responsible corporate behavior must be interpreted in the local
contexts and not only in a headquarter context, which is the norm.
Hence, multinational managers must appreciate and understand the
cultural differences to disentangle the managerial challenges in
dynamic global markets where resource-poor firms can forge their
international market positions by offering advantageous
value-to-price trade-offs induced by supportive cultural values.
Adapting To Environmental Challenges: New Research In Strategy And
International Business provide new relevant perspectives and
insights to understand strategic adaptation in international
business contexts based on corporate responsible behavior and
cultural sensitivity as the ingredients for agile operations and a
resilient multinational organization.
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