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Adaptive and Personalized Semantic Web (Paperback, Softcover reprint of hardcover 1st ed. 2006)
Loot Price: R2,833
Discovery Miles 28 330
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Adaptive and Personalized Semantic Web (Paperback, Softcover reprint of hardcover 1st ed. 2006)
Series: Studies in Computational Intelligence, 14
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Web Personalization can be de?ned as any set of actions that can
tailor the Webexperiencetoaparticularuserorsetofusers.
Toachievee?ectivepers- alization,
organizationsmustrelyonallavailabledata, includingtheusageand
click-stream data (re?ecting user behaviour), the site content, the
site str- ture, domainknowledge,
aswellasuserdemographicsandpro?les. Inaddition, e?cient and
intelligent techniques are needed to mine this data for actionable
knowledge, and to e?ectively use the discovered knowledge to
enhance the users' Web experience. These techniques must address
important challenges emanating from the size and the heterogeneous
nature of the data itself, as
wellasthedynamicnatureofuserinteractionswiththeWeb. Thesechallenges
include the scalability of the personalization solutions, data
integration, and successful integration of techniques from machine
learning, information - trievaland?ltering, databases,
agentarchitectures, knowledgerepresentation, data mining, text
mining, statistics, user modelling and human-computer - teraction.
The Semantic Web adds one more dimension to this. The workshop will
focus on the semantic web approach to personalization and
adaptation. The Web has been formed to be an integral part of
numerous applications inwhichauserinteractswithaserviceprovider,
productsellers, governmental organisations, friends and colleagues.
Content and services are available at di?erent sources and places.
Hence, Web applications need to combine all available knowledge in
order to form personalized, user-friendly, and busine- optimal
servi
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