What's Your Purple Goldfish (WYPG) is about differentiation via
added value. Marketing to your existing customers via G.L.U.E
(giving little unexpected extras). The end result is increased
sales, happier customers and positive word of mouth.
Praise for WYPG?
"In business you must do something that's above and beyond
what's expected. Phelps shows the ingredients behind creating
signature extras that are unconventional and innovative. Every
business should be asking themselves, "What's our Purple
Goldfish?"
-Tony Hsieh, NY Times bestselling author of "Delivering
Happiness" and CEO of Zappos.com, Inc.
"Influence isn't a score, it is the ability to cause, effect or
change behavior. Phelps shows marketers how to add that 'little
something extra' that influences consumer behavior and drives word
of mouth."
- Brian Solis, Author of The End of Business as Usual, Named a
Top 2011 Business Book by Publisher's Weekly
"What's Your Purple Goldfish? is the new benchmark for customer
service and experience excellence. The single source for numerous
concepts and innovations that can help build the foundation for a
world class brand (I just hope my competition doesn't find this
book.)"
- Chris Zane, Author of Reinventing the Wheel - The Science of
Creating Lifetime Customers
"Stan's approach of delivering the unexpected, lagniappes, is a
great way to break from the pack and instill a mindset of customer
delight across your company."
- Bruce Temkin, Author of The 6 Laws of Customer Experience
"Your project has been an inspiration. I've talked about it many
times, and included links in my articles. CEM can be complicated,
but your examples show that with some creativity, companies can
stand out by doing a little something extra."
- Bob Thompson CEO of CustomerThink.com, the world's largest
community dedicated to customer-centric business, Author of
CrowdService: Harnessing the Wisdom of Crowds in Customer Service
and Support
"What's Your Purple Goldfish? busts a myth and reveals a simple
truth about customer service. Stan uncovers the recipe for creating
signature added value that increases customer satisfaction and
drives positive word of mouth."
- Barry Moltz, Author of Bounce, Crazy and B-A-M
"What's Your Purple Goldfish? is unique in that it doesn't leave
you asking 'Now what?' after you've read it. It's filled with
actual illustrations of what successful businesses are doing right
now to differentiate themselves and add value to their customers'
experiences."
- Steve Curtin
"What's Your Purple Goldfish? is a great guidebook full of
real-world examples business owners can use to increase great
experiences to delight and surprise their customers. Read this book
before your competitors do or be left in the dust."
- Phil Gerbyshak, Author / co-author of 10 Ways to Make it Great
and #Twitterworks
"I have been a huge fan and contributor to The Purple Goldfish
Project since inception because many companies talk about being
'customer centric' but few actually are. This project is a
reflection of all those great companies that are getting it right
every day, winning the hearts and minds of their customers one
customer at a time "
- Paul Dunay, Author of Facebook Marketing for Dummies
"At the heart of the marketing lagniappe concept lies the truth
that we cannot simply meet the expectations of customers. Every
experience starts with a person who had a need they would trade
something of value to have solved. Lagniappe can create the
difference between needs not solved or solved poorly, and needs
solved so well we happily tell others of the experience. Purple
Goldfish, crafted wisely in customer experiences, can be the
difference between mediocre and great business performance."
- Linda Ireland, Author of Domino: How Customer Experience Can
Tip Everything In Your Business Toward Better Financial
Performance
How do you stand out in a sea of
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