Employee Engagement in Media Management - Creativeness and Organizational Development (Hardcover, 2015 ed.)

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Media Business and Innovation
Release date:	April 2015
First published:	2015
Authors:	Stavros Georgiades
Dimensions:	235 x 155 x 13mm (L x W x T)
Format:	Hardcover
Pages:	120
Edition:	2015 ed.
ISBN-13:	978-3-319-16216-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	3-319-16216-0
Barcode:	9783319162164

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