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Themenplanung im Unternehmen - So kommt der rote Faden in Ihre Kommunikation (German, Paperback, 1. Aufl. 2020) Loot Price: R601
Discovery Miles 6 010
Repayment Terms: R56 pm x 12*
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Themenplanung im Unternehmen - So kommt der rote Faden in Ihre Kommunikation (German, Paperback, 1. Aufl. 2020): Stefan Schmid

Themenplanung im Unternehmen - So kommt der rote Faden in Ihre Kommunikation (German, Paperback, 1. Aufl. 2020)

Stefan Schmid

Series: essentials

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Loot Price R601 Discovery Miles 6 010 | Repayment Terms: R56 pm x 12*

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Kommunikationsverantwortliche haben es mit einer Vielzahl an Themen zu tun und oft ihre liebe Muh', diese abzuarbeiten. Was dabei nicht selten auf der Strecke bleibt, sind Gesamttenor und der rote Faden. Im besten Fall kommunizieren sie mit unterschiedlichen Medien an die jeweiligen Zielgruppen. Oft geschieht das aber ziemlich beliebig und nicht strategisch geplant. Die Lekture vieler Bucher zum Thema und verschiedene Ansatze, die mangels Praxistauglichkeit scheiterten, fuhrten zur vorliegenden Systematik. Sie zeigt einen moeglichen Weg und eignet sich sowohl zur strategischen, als auch zur schnellen operativen Planung einzelner Themen.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: essentials
Release date: May 2020
First published: 2020
Authors: Stefan Schmid
Dimensions: 210 x 148 x 4mm (L x W x T)
Format: Paperback
Pages: 52
Edition: 1. Aufl. 2020
ISBN-13: 978-3-658-30060-9
Languages: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
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LSN: 3-658-30060-4
Barcode: 9783658300609

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