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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advertising and Public Memory - Social, Cultural and Historical Perspectives on Ghost Signs (Hardcover)
Loot Price: R4,795
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Advertising and Public Memory - Social, Cultural and Historical Perspectives on Ghost Signs (Hardcover)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 19 working days
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This is the first scholarly collection to examine the social and
cultural aspects on the worldwide interest in the faded remains of
advertising signage (popularly known as 'ghost signs').
Contributors to this volume examine the complex relationships
between the signs and those who commissioned them, painted them,
viewed them and view them today. Topics covered include cultural
memory, urban change, modernity and belonging, local history and
place-making, the crowd-sourced use of online mobile and social
media to document and share digital artefacts, 'retro' design and
the resurgence in interest in the handmade. The book is
international and interdisciplinary, combining academic analysis
and critical input from practitioners and researchers in areas such
as cultural studies, destination marketing, heritage advertising,
design, social history and commercial archaeology.
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