Game theory has proven useful to represent and conceptualize
problems of conflict and cooperation in a formal way, and to
predict the outcome of such situations. Differential games are
dynamic games that are particularly designed to study systems where
observations and decisions are made in real time. The book conveys
to the reader the state of the art of research in marketing
applications of differential game theory. This research started
about 25 years ago and the literature has now reached an extent and
a maturity that makes it natural to take stock. The book deals with
differential games in advertising, pricing, and marketing channels,
as well as with marketing-production and pricing-advertising
interfaces. It provides also a tutorial on main concepts in
differential games.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
