Differential Games in Marketing (Paperback, Softcover reprint of the original 1st ed. 2004)

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

General

Imprint:	Springer-Verlag New York
Country of origin:	United States
Series:	International Series in Quantitative Marketing, 15
Release date:	October 2012
First published:	2004
Authors:	Steffen Jorgensen • Georges Zaccour
Dimensions:	235 x 155 x 11mm (L x W x T)
Format:	Paperback
Pages:	176
Edition:	Softcover reprint of the original 1st ed. 2004
ISBN-13:	978-1-4613-4724-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4613-4724-6
Barcode:	9781461347248

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