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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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Imagination (Paperback, New Ed)
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Imagination (Paperback, New Ed)
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The communications and design agency Imagination was founded by
Gary Withers in 1978. It now has almost 500 staff, based in London,
Hong Kong and New York, who practise a wide range of disciplines,
from architecture, interiors, lighting and acoustics to graphics,
film and digital media. Often dealing with high-profile theatrical
events, Imagination's projects are sophisticated and highly
orchestrated. This book features over 30 projects organized into
thematic chapters reflecting their aims: to inform, entertain,
inspire, persuade and amaze. Projects include the exhibition
'Dinosaurs' at the Natural History Museum, London (1992), the Talk
and Journey zones at the Millennium Dome (1999), The Aurora Centre,
Berlin (1998) and the Guinness Storehouse, Dublin (2000). An
introduction by design critic Stephen Bayley assesses the
significance of Imagination's approach to communication, while
perspectives from Mike Davies of the Richard Rogers Partnership,
Sean Perkins of North, architect Lorenzo Apicella, Ian Liddell of
Buro Happold and J Mays, Vice President, Design, Ford Motor
Company, provide insights into the work and culture of Imagination.
An extensive interview with Gary Withers, illustrated with over 350
projects from the course of Imagination's history, further explains
the evolution of this unique company.
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