Airlines: Managing to Make Money (Hardcover, New Ed)

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

General

Imprint:	Ashgate Publishing Limited
Country of origin:	United Kingdom
Release date:	October 2001
First published:	2002
Authors:	Stephen Holloway
Dimensions:	234 x 156 x 36mm (L x W x T)
Format:	Hardcover
Pages:	456
Edition:	New Ed
ISBN-13:	978-0-7546-1558-3
Categories:	Books > Business & Economics > Business & management > General Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
LSN:	0-7546-1558-8
Barcode:	9780754615583

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