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Airlines: Managing to Make Money (Hardcover, New Ed) Loot Price: R4,511
Discovery Miles 45 110
Airlines: Managing to Make Money (Hardcover, New Ed): Stephen Holloway

Airlines: Managing to Make Money (Hardcover, New Ed)

Stephen Holloway

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Loot Price R4,511 Discovery Miles 45 110 | Repayment Terms: R423 pm x 12*

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Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

General

Imprint: Ashgate Publishing Limited
Country of origin: United Kingdom
Release date: October 2001
First published: 2002
Authors: Stephen Holloway
Dimensions: 234 x 156 x 36mm (L x W x T)
Format: Hardcover
Pages: 456
Edition: New Ed
ISBN-13: 978-0-7546-1558-3
Categories: Books > Business & Economics > Business & management > General
Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
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LSN: 0-7546-1558-8
Barcode: 9780754615583

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