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Cognitive Science and the Social - A Primer (Hardcover)
Loot Price: R3,877
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Cognitive Science and the Social - A Primer (Hardcover)
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The rise of cognitive neuroscience is the most important scientific
and intellectual development of the last thirty years. Findings
pour forth, and major initiatives for brain research continue. The
social sciences have responded to this development slowly--for good
reasons. The implications of particular controversial findings,
such as the discovery of mirror neurons, have been ambiguous,
controversial within neuroscience itself, and difficult to
integrate with conventional social science. Yet many of these
findings, such as those of experimental neuro-economics, pose very
direct challenges to standard social science. At the same time,
however, the known facts of social science, for example about
linguistic and moral diversity, pose a significant challenge to
standard neuroscience approaches, which tend to focus on
"universal" aspects of human and animal cognition. A serious
encounter between cognitive neuroscience and social science is
likely to be challenging, and transformative, for both parties.
Although a literature has developed on proposals to integrate
neuroscience and social science, these proposals go in divergent
directions. None of them has a developed conception of social life.
This book surveys these issues, introduces the basic alternative
conceptions both of the mental world and the social world, and show
how, with sufficient modification, they can be fit together in
plausible ways. The book is not a "new theory " of anything, but
rather an exploration of the critical issues that relate to the
social aspects of cognition which expands the topic from the social
neuroscience of immediate interpersonal interaction to the whole
range of places where social variation interacts with the
cognitive. The focus is on the conceptual problems produced by any
attempt to take these issues seriously, and also on the new
resources and considerations relevant to doing so. But it is also
on the need for a revision of social theoretical concepts in order
to utilize these resources. The book points to some conclusions,
especially about how the process of what was known as socialization
needs to be understood in cognitive science friendly terms. But
there is no attempt to resolve the underlying issues within
cognitive science, which will doubtless persist.
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