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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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All-American Ads of the 80s (English, French, German, Hardcover, Multilingual edition)
Loot Price: R759
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All-American Ads of the 80s (English, French, German, Hardcover, Multilingual edition)
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With the cold war ebbing, crime and inflation at record levels, and
movie star-turned-President Ronald Reagan launching a Star Wars of
his own, the 1980s did not seem likely to become one of the most
outrageous, flamboyant, and prosperous decades of the 20th century.
The "greed is good" mantra on Wall Street spawned the
power-dressing, exercise-obsessed "Me Generation" of Yuppies. The
art world enjoyed the influx of capital; computers and video games
ruled in the office and at home; and the Rubik's cube craze swept
the nation. Leg warmers were big, shoulder pads were bigger and
hair was biggest of all. Whether your heart warms nostalgically at
the memory of E.T. and marathon Trivial Pursuit sessions; if you
think Ghostbusters and break dancing are totally awesome, this
book's for you. To all those who still hear the echoes of "I want
my MTV": All-American Ads of the 80s will leave you ready to reach
out and touch someone. So just do it!
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