Destination Marketing - Essentials (Hardcover, 2nd edition)

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2015
First published:	2016
Authors:	Steven Pike
Dimensions:	246 x 189 x 26mm (L x W x T)
Format:	Hardcover
Pages:	366
Edition:	2nd edition
ISBN-13:	978-1-138-91291-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	1-138-91291-3
Barcode:	9781138912915

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