This book explores the timely issue of how small businesses, micro
firms and entrepreneurs respond to crises. A largely overlooked
area of research, the author posits that by better understanding
crisis management in small and micro firms, we can help to protect
these businesses from the potentially devastating effects of a
crisis. Offering guidance for scholars and practitioners, including
small business owners, to better understand the concept,
limitations and considerations of crisis management, specifically
in the small business context, the author demonstrates that there
is no single solution for a small business to cope with a crisis.
Drawing from the thematic findings, the author offers valuable
recommendations on how small business owners can strategically plan
for the future and better manage their capability when faced with a
crisis.
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