Management Ideas is a unique guide to the dominant theories
influencing management practice in the late 20th century. Kermally
explains how some organizations have taken these ideas on board and
incorporated them in their strategies in order to survive in
today's intensively competitive climate. Management Ideas looks at:
Total quality management Benchmarking Customer service Business
process re-engineering Performance measurement Empowerment Learning
and knowledge-focused organizations The ...in brief books provide a
critical 'snapshot' of the major management fashions and fads
influencing business strategy. They cut through the consultants'
jargon and steer a practical, common sense course through the
theory and hype. They provide managers with a balanced view based
on evidence rather than missionary zeal, so that they can be better
informed.Sultan Kermally is the senior Vice President and the
Director of the Economist Conferences. Formerly he was a Senior
Group Director at Management Centre Europe, Brussels. He designs
conferences on leading edge management issues such as Benchmarking,
Empowerment, Process Re-engineering. He is also a part-time
lecturer at Durham University Business School.An expanded hardback
edition of this book, Total Management Thinking, is also available
- ISBN 0750626143
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