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Books > Business & Economics > Finance & accounting > Finance
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The Next Wave - Financing Women's Growth-Oriented Firms (Hardcover)
Loot Price: R3,768
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The Next Wave - Financing Women's Growth-Oriented Firms (Hardcover)
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You may be familiar with the success stories of Spanx, GoldieBlox,
and other women-owned businesses that have taken their markets by
storm. But, today, only two percent of women-owned firms generate
more than one million dollars annually. The Next Wave is here to
help women drive up that number. Drawing on the Kauffman Firm
Survey and many other sources, Susan Coleman and Alicia M. Robb
cull together data-driven advice for women-owned, growth-oriented
businesses as they finance their expansion. They not only consider
the unique approaches and specific concerns of female business
owners, but also take into account the growing pool of investors
who will play a role in selecting and grooming a new generation of
women entrepreneurs. Since growth-oriented firms typically require
external capital, the investor perspective is critical. Telling
entrepreneurs what the research means for them, outfitting them
with resources, and illustrating the road ahead with real world
cases, this book serves as a pioneering strategy guide for the next
wave of women who want to "go big" to bring home their goals.
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