Linking Urban and Rural Tourism - Strategies in Sustainability (Hardcover)

Destinations rely on regional strategies to support and enhance the tourism product through regional partnerships and integration. Integrated tourism is defined as tourism that is explicitly linked to the economic, social, cultural, natural and human structures of the region in which it occurs. Integrated tourism has evolved to include numerous meanings and definitions, but generally includes a vertical business or industry approach. The first of its kind, this book applies a more inclusive approach to integration by providing insight into inclusive regional development strategies that support both the needs of urban and rural areas whilst enhancing the tourist experience, supporting the positive impacts of tourism and mitigating the negative. Regional studies tend to portray either an urban or rural focus without acknowledging that often these spaces constitute joint governance structures, similar historical and cultural roots, and economic dependencies. Sustainable tourism promotes sourcing locally, such as using rural agricultural products in urban tourism experiences. Furthermore, innovative rural marketing strategies linking tourism heritage, attractions, food and drink trails, and artisans with urban visitors are emerging. Including theoretical and applied research and international case studies, this will be a valuable resource to academics, students and practitioners working in tourism development and regional policy.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Release date:	June 2017
First published:	2017
Editors:	Susan L Slocum (Assistant Professor) • Carol Kline (Associate Professor)
Contributors:	Karla Boluk (Assistant Professor) • Roslynn Brain (Assistant Professor) • Kelly Bricker • Christina T. Cavaliere • Dana Clark • Kynda R. Curtis • John D. Delconte • Lauren Duffy
Dimensions:	244 x 172 x 21mm (L x W x T)
Format:	Hardcover
Pages:	266
ISBN-13:	978-1-78639-014-1
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	1-78639-014-0
Barcode:	9781786390141

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