Consuming Kids - The Hostile Takeover of Childhood (Hardcover)

With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents struggle to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages.
In "Consuming Kids," psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call "the kid market," taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children's lives - their health, education, creativity, and values - are at risk of being compromised by their status in the marketplace.
Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Linn reveals the magnitude of this problem and shows what can be done about it. With a foreword written by research psychologist and author Penelope Leach, "Consuming Kids" is a call to action for parents, educators, legislators and anyone who cares about the health and well-being of children.

General

Imprint:	The New Press
Country of origin:	United Kingdom
Release date:	June 2004
First published:	May 2004
Authors:	Susan Linn
Dimensions:	155 x 234 x 29mm (L x W x T)
Format:	Hardcover
Pages:	304
ISBN-13:	978-1-56584-783-5
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Health, Home & Family > Family & health > Advice on parenting > General Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children Promotions
LSN:	1-56584-783-0
Barcode:	9781565847835

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