Uncover a new way to network and build relationships that last!
Networking is often considered a necessary evil for all working
professionals. With social media platforms like Linkedin, Twitter,
Instagram, and Facebook at our disposal, reaching potential
investors or employers is much easier. Yet, these connections often
feel transactional, agenda-driven, and dehumanizing, leaving
professionals feeling burnt out and stressed out. Instead, we
should connect on a human level and build authentic relationships
beyond securing a new job or a new investor for your next big idea.
To build real and meaningful networking contacts, we need to go
back to basics, remembering that technology is a tool and not a
means and end. We need to tap into our humanity and learn to be
more intentional and authentic. As a "serial connector" and
communications expert, Susan McPherson has a lifetime of experience
building genuine connections in and out of work. Her methodology is
broken down into three simple steps 1. Gather: Instead of waiting
for the perfect networking opportunity to come to you, think
outside the box and create your own opportunity. Host your own
dinner party, join a local meet-up group, or volunteer at your
neighborhood food pantry. Anyone from your local barista to a
fellow parent at your daughter's elementary school can lead to
another connection that you just might need. 2. Ask: Instead of
leading with our own rehearsed elevator pitches asking for help,
ask to help, opening the door to share resources, experience,
contacts, and perspectives that add diversity to your own vision.
3. Do: Turn new connections into meaningful relationships by taking
these newly formed relationships deeper. Follow through on the
promises you made, keep in touch, and learn to move past small talk
by embracing your vulnerability and having conversations that
matter. Woven together with helpful tips and useful advice on
making the most out of every step, the book draws on the real-life
success stories of friends, and clients, as well as McPherson's own
experience as a renowned "serial connector." Filled with humor,
humility, and wisdom, The Lost Art of Connecting is the handbook we
all need to foster personal and professional relationships that
blur the lines between work and play-and enrich our lives in every
way.
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