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Books > Business & Economics > Economics > International economics > International trade
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The Dynamics of International Strategy (Paperback, New edition)
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The Dynamics of International Strategy (Paperback, New edition)
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International strategy affects everyone: from the planning
departments of large multinational organizations and the
governments trying to attract their investment to the managers of
small or medium-sized firms, the owners of neighbourhood stores and
the employees of all companies. It is an increasingly important
part of undergraduate business and management and MBA courses but
is marginalised by mainstream strategy texts. Written by academics
who also work as industrial consultants this comprehensive and
accessible text provides an introduction to the key issues in
strategic management within an international context. Using
well-known strategy frameworks, as well as introducing new
concepts, students will be able to make sense of the dynamics of
international competition and international strategy.
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