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From Grey to Silver - Managing the Demographic Change Successfully (Paperback, 2011 ed.)
Loot Price: R1,557
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From Grey to Silver - Managing the Demographic Change Successfully (Paperback, 2011 ed.)
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Demographic change is one of the most crucial issues of our time.
This book sheds light on the demographic implications companies
face. Based on an integrated framework, the book investigates three
important perspectives: An economic and social perspective helps
organisations and managers better understand the basic parameters
of demographic change and its influences on the labour market. A
human resources and leadership perspective reveals how age
management can help retain employees of different age groups as
motivated and productive workforce members. An innovation and
marketing perspective examines how companies can exploit the
potentials that senior customers offer. A combination of
research-driven and practice-oriented chapters makes this book a
profound and an interesting read. It primarily addresses executives
from various organisational fields, including HR, marketing, and
management. Professional trainers, scholars and students of economy
and business will also gain valuable insights.Dr. Guenter Pfeiffer,
Chief Personnel Officer and member of the Executive Board, Swisscom
Group "New approaches are required to restructuring, redeployment
and age management that go beyond the typical instruments of
part-time models and flexible retirement schemes." Dr. Guenter
Pfeiffer, Chief Personnel Officer and member of the Executive
Board, Swisscom Group "Recognising the business consequences of the
demographic developments and taking these into consideration are
imperative for the competitiveness of not only companies, but also
entire economies." Bundespraesident a.D. Prof. Dr. Roman Herzog
Former President of the Federal Republic of Germany
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