Sven Tuzovic entwickelt ein Konzept der Vergutungsgestaltung, das
auf Mitarbeiterebene zu kundenorientiertem Verhalten beitragt und
auf Unternehmensebene als Ansatz dient, die
unternehmensspezifischen vorokonomischen und okonomischen
Erfolgsgrossen im Sinne des Relationship Marketing effektiv und
effizient zu steuern."
General
| Imprint: |
Gabler Verlag
|
| Country of origin: |
Germany |
| Series: |
Basler Schriften Zum Marketing, 14 |
| Release date: |
June 2004 |
| First published: |
June 2004 |
| Authors: |
Sven Tuzovic
|
| Dimensions: |
210 x 148 x 19mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
324 |
| Edition: |
2004 ed. |
| ISBN-13: |
978-3-409-12663-2 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-409-12663-5 |
| Barcode: |
9783409126632 |
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