Quick Response (QR) policy is a market-driven business strategy
in which supply chain members work together to react quickly to
volatile market demand. Nowadays, with advances in information
technologies (such as RFID and ERP systems), new challenges and
opportunities arise for the application of QR. This handbook
explores QR extensively with a view to discovering innovative QR
measures that can help tackle the observed and emerging challenges.
The book is organized into four parts, which include chapters on
analytical modeling and analyses, information technologies, cases,
reviews, and applications. This handbook provides new analytical
and empirical results with valuable insights, which will not only
help supply chain agents to better understand the latest
applications of QR in business, but also help practitioners and
researchers to know how to improve the effectiveness of QR using
innovative methods.
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