0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Building Corporate Identity, Image and Reputation in the Digital Era (Hardcover) Loot Price: R3,935
Discovery Miles 39 350
Building Corporate Identity, Image and Reputation in the Digital Era (Hardcover): T. C. Melewar, Charles Dennis, Pantea Foroudi

Building Corporate Identity, Image and Reputation in the Digital Era (Hardcover)

T. C. Melewar, Charles Dennis, Pantea Foroudi

Series: Routledge Studies in Marketing

 (sign in to rate)
Loot Price R3,935 Discovery Miles 39 350 | Repayment Terms: R369 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Studies in Marketing
Release date: July 2021
First published: 2022
Editors: T. C. Melewar • Charles Dennis • Pantea Foroudi
Dimensions: 234 x 156 x 38mm (L x W x T)
Format: Hardcover
Pages: 554
ISBN-13: 978-0-367-53123-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-367-53123-2
Barcode: 9780367531232

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners