Most small business owners don't really understand marketing.
Author T.J. Rohleder says marketing really is simple: It's all of
the things you do in your business to attract the right customers
and all the things you do to get them to buy from you again and
again. Nearly all of the so-called experts make it complicated,
because that's how they can charge the big bucks. But good
marketing is really as simple as discovering the small set of
guidelines and examples that are being used by other smart
marketers and finding ways to use those ideas in your own business.
Inside this book you'll discover 27 rules of marketing that will
help your small business "make the gold "
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