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Maximizing Google Analytics - Six High-Impact Practices (Paperback)
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Maximizing Google Analytics - Six High-Impact Practices (Paperback)
Series: Library Technology Reports
Expected to ship within 12 - 17 working days
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Are you getting your money's worth out of Google Analytics?
Investing time in customising your settings in Google Analytics
helps you get the most out of the detailed data it offers,
particularly if your library's web presence spans multiple
platforms. In this issue of Library Technology Reports, experienced
trainers Farney and McHale point you to the high-payoff priorities,
with specific advice on such topics as How to implement Google
Analytics in common content management systems, OPACs, discovery
layers, and institutional repositories Cross-domain tracking,
including guidance on when and how to combine or separate data
across multiple domains or subdomains Identifying your website's
purpose and using Goal Reports to measure results Using filters to
exclude activity by library staff from your data Using event
tracking to get data on use of PDFs, video player widgets, and
other non-HTML objects Sample easy-to-implement HTML code is
included in this issue, making it even more valuable.
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