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Books > Social sciences > Sociology, social studies > Social issues
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The International Business Environment and National Identity (Hardcover)
Loot Price: R4,401
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The International Business Environment and National Identity (Hardcover)
Series: Routledge Studies in International Business and the World Economy
Expected to ship within 12 - 17 working days
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Globalisation influences every aspect of post-modern social
reality. However, little empirical research has considered how
globalisation affects people's perception of their national
attachments. This book explores the nature of national identity in
our increasingly globalised society. "Who Are You?" is the question
that it addressed in conversations with international business
travellers whose exposure to different cultures, languages and
values through their business travel and interactions with their
foreign colleagues brings a new slant on their vision of the world.
How does it influence their understanding of themselves? The
International Business Environment and National Identity is based
on interviews with Russian and British business travellers whose
views on their national identity and the role of global business in
shaping it offer a new insight on our understanding of the impact
of global forces on contemporary society. The book discusses the
respondents' practical experiences of their international
encounters, their impact on shaping their personal identification
and highlights differences and similarities in people's
articulation of their national belonging. The issues of
understanding the self and the effects of globalisation on business
people's professional and personal lives are at the core of the
book's investigation. The International Business Environment and
National Identity will appeal to students and researchers of
international management and cross cultural management as well as
those studying intercultural communication and globalisation.
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