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Visual Impact - Culture and the Meaning of Images (Paperback)
Loot Price: R1,211
Discovery Miles 12 110
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Visual Impact - Culture and the Meaning of Images (Paperback)
Expected to ship within 12 - 17 working days
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From the office to domestic interiors to shops, images surround us
in modern life. The internet has increased this visual onslaught
exponentially. Is there a systematic order to this seemingly
endless array of pictures and depictions? Looking at picture-making
traditions around the world, the author demonstrates how schemes of
depiction are ordered throughout all ages and across all cultures.
Drawing on a wide range of examples - from painting and drawing to
film, photography and the Web - Visual Impact analyzes the theory
and practice of visual representation. Pictures and images provide
a cognitive context through which people can explore and understand
their world. They frame and shape daily life. By considering the
techniques and systems that inform visual displays, the author
examines how cultural values and traditions shape particular visual
styles. Drawing on the growing field of visual anthropology, Visual
Impact sets image making in an historical and global context, and
uses it as a window for exploring the human condition at a deeper
level. Anyone interested in the cultural role of art, film, the
internet and interactive media will find this book an exciting and
stimulating read.
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