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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Impacts of Online Advertising on Business Performance (Paperback)
Loot Price: R4,784
Discovery Miles 47 840
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Impacts of Online Advertising on Business Performance (Paperback)
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Creating a brand??s image to ultimately sell promoted products has
made digital advertising a key instrument for reaching marketing
and business goals for many companies. In order to expand fan
bases, promote company culture, and engage in communication with
current customers, business professionals have made monitoring the
impact of their advertisements a fundamental priority. Impacts of
Online Advertising on Business Performance is a collection of
innovative research that merges the theoretical background
presented in the scientific research with the practical experience
and real-life data originating from real advertising campaigns and
website traffic. While highlighting topics including data
analytics, digital advertising, and consumer behavior, this book is
ideally designed for managers, marketers, advertisers, business
administrations, researchers, industry professionals, investors,
academicians, and students concerned with the management of online
marketing activities.
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