Social networks and online communities are reshaping the way
people communicate, both in their personal and professional lives.
What makes some succeed and others fail? What draws a user in? What
makes them join? What keeps them coming back? Entrepreneurs and
businesses are turning to user experience practitioners to figure
this out. Though they are well-equipped to evaluate and create a
variety of interfaces, social networks require a different set of
design principles and ways of thinking about the user in order to
be successful.
Design to Thrive presents tried and tested design methodologies,
based on the author s decades of research, to ensure successful and
sustainable online communities -- whether a wiki for employees to
share procedures and best practices or for the next Facebook. The
book describes four criteria, called"RIBS," which are necessary to
the design of a successful and sustainable online community. These
concepts provide designers with the tools they need to generate
informed creative and productive design ideas, to think proactively
about the communities they are building or maintaining, and to
design communities that encourage users to actively
contribute.
Provides essential tools to create thriving social networks,
helping designers to avoid common pitfalls, avoid costly mistakes,
and to ensure that communities meet client needs
Contains real world stories from popular, well known communities
to illustrate how the concepts work
Features a companion online network that employs the techniques
outlined in the book "
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