Am Beispiel des Automobilsektors untersucht Thomas C. Kohler die
Wirkung von Produktdesign auf den Konsumenten und entwickelt
geeignete Messansatze, die dem Designer bereits wahrend der
Produktentstehung abgesicherte Informationen liefern.
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Forschungsgruppe Konsum und Verhalten |
| Release date: |
September 2003 |
| First published: |
2003 |
| Authors: |
Thomas C Kohler
|
| Dimensions: |
210 x 148 x 15mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
268 |
| Edition: |
2003 ed. |
| ISBN-13: |
978-3-8244-7939-9 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-8244-7939-7 |
| Barcode: |
9783824479399 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
