The Cadillac Story - The Postwar Years (Hardcover, New)

The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself-- which, as much as any industry, drove America's growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill.
In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac's struggle to survive in a furiously competitive--and suddenly international--automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.

General

Imprint:	Stanford University Press
Country of origin:	United States
Release date:	November 2003
First published:	November 2003
Authors:	Thomas Bonsall
Dimensions:	254 x 178 x 25mm (L x W x T)
Format:	Hardcover - Cloth / Cloth
Pages:	240
Edition:	New
ISBN-13:	978-0-8047-4942-8
Categories:	Books > Humanities > History > History of specific subjects > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest > Motor cars: general interest Books > History > History of specific subjects > General
LSN:	0-8047-4942-6
Barcode:	9780804749428

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