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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Handbook of Social Cognition - Volume 2: Applications (Hardcover, 2nd edition)
Loot Price: R1,365
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Handbook of Social Cognition - Volume 2: Applications (Hardcover, 2nd edition)
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This edition of the "Handbook" follows the first edition by 10
years. The earlier edition was a promissory note, presaging the
directions in which the then-emerging field of social cognition was
likely to move. The field was then in its infancy and the areas of
research and theory that came to dominate the field during the next
decade were only beginning to surface. The concepts and methods
used had frequently been borrowed from cognitive psychology and had
been applied to phenomena in a very limited number of areas.
Nevertheless, social cognition promised to develop rapidly into an
important area of psychological inquiry that would ultimately have
an impact on not only several areas of psychology but other fields
as well.
The promises made by the earlier edition have generally been
fulfilled. Since its publication, social cognition has become one
of the most active areas of research in the entire field of
psychology; its influence has extended to health and clinical
psychology, and personality, as well as to political science,
organizational behavior, and marketing and consumer behavior. The
impact of social cognition theory and research within a very short
period of time is incontrovertible. The present volumes provide a
comprehensive and detailed review of the theoretical and empirical
work that has been performed during these years, and of its
implications for information processing in a wide variety of
domains.
The handbook is divided into two volumes. The first provides an
overview of basic research and theory in social information
processing, covering the automatic and controlled processing of
information and its implications for how information is encoded and
stored in memory, the mental representation of persons -- including
oneself -- and events, the role of procedural knowledge in
information processing, inference processes, and response
processes. Special attention is given to the cognitive determinants
and consequences of affect and emotion. The second book provides
detailed discussions of the role of information processing in
specific areas such as stereotyping; communication and persuasion;
political judgment; close relationships; organizational, clinical
and health psychology; and consumer behavior.
The contributors are theorists and researchers who have themselves
carried out important studies in the areas to which their chapters
pertain. In combination, the contents of this two-volume set
provide a sophisticated and in-depth treatment of both theory and
research in this major area of psychological inquiry and the
directions in which it is likely to proceed in the future.
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