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Qualitative Markt- und Konsumforschung - Einfuhrung und Praxis-Handbuch (German, Paperback, 1. Aufl. 2022) Loot Price: R1,087
Discovery Miles 10 870
Repayment Terms: R102 pm x 12*
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Qualitative Markt- und Konsumforschung - Einfuhrung und Praxis-Handbuch (German, Paperback, 1. Aufl. 2022): Thomas Kuhn,...

Qualitative Markt- und Konsumforschung - Einfuhrung und Praxis-Handbuch (German, Paperback, 1. Aufl. 2022)

Thomas Kuhn, Kay-Volker Koschel

Series: Konsumsoziologie und Massenkultur

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Loot Price R1,087 Discovery Miles 10 870 | Repayment Terms: R102 pm x 12*

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Qualitative Markt- und Konsumforschung gewinnt seit Jahren zunehmend an Bedeutung. Das Buch ruckt Grundlagen und Grundzuge von qualitativer Markt- und Konsumforschung in den Mittelpunkt, indem das Gemeinsame und Verbindende verschiedener Methoden und theoretisch begrundeter Perspektiven aufgezeigt und begrundet wird. Dem Einsteiger wird dadurch eine grundlegende Orientierung geboten, die es ihm ermoglicht, eigene Forschungsprojekte durchzufuhren. Dem Fortgeschrittenen wird durch das Buch die Moglichkeit geschaffen, sein auf bestimmte Methoden und Theorien bezogenes Expertenwissen besser einzuordnen, das damit verbundene Potenzial besser einschatzen und begrundet erweitern zu konnen.

General

Imprint: Springer vs
Country of origin: Germany
Series: Konsumsoziologie und Massenkultur
Release date: August 2022
First published: 2022
Authors: Thomas Kuhn • Kay-Volker Koschel
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 235
Edition: 1. Aufl. 2022
ISBN-13: 978-3-531-19429-5
Languages: German
Categories: Books > Science & Mathematics > Mathematics > Probability & statistics
Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-531-19429-1
Barcode: 9783531194295

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