The focus of this book is on technology ventures how they start,
operate, and sometimes exit profitably. In short, it covers all the
elements required to launch a successful technology company,
including discussion of cutting-edge trends such as
"entrepreneurial method" and "lean startup," emphasis on the
ideation process and development of an effective business plan,
coverage of product and market development, intellectual property,
structuring your venture, raising capital, sales and marketing,
people management, and even strategies for exiting your venture.
This is not another armchair book about entrepreneurship. It s a
working guide for engineers and scientists who want to actually be
entrepreneurs.
An intense focus on product design and development, with customers
and markets in mindExtensive discussion of intellectual property
development, management, and protectionPotent insights into
marketing and selling technology products to the global
marketplaceTechniques for forecasting financials, raising funds,
and establishing venture valuationBest practices in venture
leadership and managing growthOverview of various exit strategies
and how to prepare the venture for exit"
General
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