Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

The Strategy and Tactics of Pricing - International Version (Paperback, International ed of 5th revised ed) Price: R129
Discovery Miles 1 290
Add to cart

The Strategy and Tactics of Pricing - International Version (Paperback, International ed of 5th revised ed)

Thomas Nagle, John Hogan, Joseph Zale

 (sign in to rate)
Price R129
Sold by
Aristata Bookshop - Fulfilled by Loot
Discovery Miles 1 290

Bookmark and Share

Expected to ship within 2 - 4 working days

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

General

Imprint: Pearson Education (Us)
Country of origin: United States
Release date: March 2010
First published: 2011
Authors: Thomas Nagle • John Hogan • Joseph Zale
Dimensions: 231 x 152 x 11mm (L x W x T)
Format: Paperback
Pages: 352
Edition: International ed of 5th revised ed
ISBN-13: 978-0-13-254613-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 0-13-254613-2
Barcode: 9780132546133

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback): Pavlo Phitidis
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R290 Discovery Miles 2 900
Contemporary Management Principles (Paperback): T. Brevis, M. Vrba
Contemporary Management Principles
T. Brevis, M. Vrba Paperback  (2)
 R822 Discovery Miles 8 220
Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback): Richard Mulholland
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
 R248 Discovery Miles 2 480
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Sales Management (Paperback, 3rd Edition): L. Erwee, M C Cant
Sales Management
L. Erwee, M C Cant Paperback R385 Discovery Miles 3 850
Marketing Management (Paperback, 6th Edition): J.W. Strydom, C.J. Jooste, P.J. du Plessis
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R865 R772 Discovery Miles 7 720
Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R632 Discovery Miles 6 320
Marketing - An Introduction (Paperback, 4th Edition): M. Cant
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Strategic Marketing (Paperback, 4th Edition): J.A. Wiid, M C Cant
Strategic Marketing
J.A. Wiid, M C Cant Paperback R573 R539 Discovery Miles 5 390
Marketing Concepts And Strategies (Paperback, 9th Edition): Sally Dibb, William Pride, Ferrell, Lyndon Simkin
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,266 R1,185 Discovery Miles 11 850
International Marketing (Paperback, 2nd Revised edition): Burgess, Bothma
International Marketing
Burgess, Bothma Paperback  (1)
 R713 Discovery Miles 7 130

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners